Second, you should know that this has been done before, most notably probably by Bettween, which ultimately failed. Do people really have the problem of tracking conversations on Twitter?
Note that Bettween had a pretty effective marketing tactic that you could steal: finding really interesting conversations and promoting them, so that their site functioned both as a sort of Twitter aggregator (key function of an aggregator that you don't have: most interesting stuff bubbles to front page) and as a vector for sharing conversations in places like HN, which spread the Bettween app around.
Your super-effective caching engine, described with words like "query" and "request" and "server" and "cache", is not relevant to your users. Like, at all. Try to develop an allergy to describing technology. If the benefit of some technical feature you build is "speed", then just say your site is super-fast. Don't waste time justifying it. Does that turn a whole paragraph into a 5 word sentence? GOOD. Users don't like reading your marketing copy.
I agree totally. In my marketing copy on LinkPeek I attempted really hard to stay away from the term API even though that is what the service is. Basically you must describe the product like your real customers would describe it.
Please if you are going to have a home page, put something there other than "connect with twitter". Explain to me what you do in a sentence or two. Not a paragraph. This can be the difference between me (not clicking) and someone else (clicking) who end up (not) using your service.
I think a simple tagline would help a lot. Something like "Who tweets who?" or "Look who's tweeting now".
One of the sentences from the About page would actually make a pretty good headline: "a single conversation doesn't always tell the entire story".
Problems:
- Don't use buttons that look so 'bubbly'
- Bad colour scheme
- There are two different Facebook share buttons
- The copy on the about page is terribly written
- On the conversation page, I have to click 'track new conversation' to start fresh; big problem when there aren't any results, I'm essentially stranded with no 'obvious' action
- If I track @blah and @bleh, don't put me there under 'You', it's totally irrelevant to the conversation
I would use the following:
<h1>conweets</h1>
<h2>Track twitter conversations.<h2>
<p> a short (3 sentences or less) story on how or why to use this service. blah blah ect. If you are interested click the link below to continue: twitter oath here. </p>
BTW how are you planning on monetizing this? Making money and becoming sustainable is my first goal when building new startups.
I am working on making "what it does" more clear. Its certainly not stated clearly. Thanks for the advice
If you have a plan or suggestion about other features, do let me know.
extra thought: you have the luxury of any monetization approach you'd like -- don't feel trapped by typical display units.
On the other hand, I don't think this is a startup.