These are everywhere…
The masterpiece hanging in the museum was fully intended to be actively appreciated. The background on the box of cereal is ... just a background on a box of cereal. It's still art though.
A low effort watercolor by an amateur is still (an attempt at) art and remains a watercolor even if no one appreciates it.
art has no function except to be observed by an audience. if they enjoy it or not is immaterial. its purpose is to be observed.
the design of a box of cereal has a purpose - to sell you the box of cereal by making it attractive/stand out/fit the brand.
graphic design, when it has purposes beyond being observed, is not art — it’s a craft.
like engineering.
although graphic design/engineering can become art when it has no purpose except being observed.
edit — enjoyment is immaterial and the bits about graphic design can be art etc.
"The Bird showed up two hours late to a three and a half hour recording session. They recorded one take each of six tracks, but the recording engineer was surprised when they started so he missed the first half of the first track. And that's how we got the five tracks on <INSERT CRITICALLY-ACCLAIMED ALBUM HERE>."