Incidentally, in the Netherlands a lot of supermarkets stock a 'shared house brand' called Gwoon. Usually the cheapest option by far and decent quality. I don't know what they do to keep prices as low as actual house brands, but it seems possible.
Common products are actually not that expensive if you don't have to pay leeches like marketing agencies and investors.
However, if it was possible, I would set a threshold maybe based on an annual revenue. Let’s say I run a small board game store, where I sell games from other producers, but also my own games that I published. I’m a small entrepreneur, should I be prohibited from exposing my products more?
Amazon, Spotify and some supermarket chains have such a dominant position in some markets they can abuse their position, they should be under scrutiny, but not small retail companies that want to try to create something on their own