If you're going to put me in a bucket, I'd be in the "Apple Hater" bucket, but I honestly think that the way that they do this is fine. It would have been better if they had jumped on the USB bandwagon earlier, they certainly love to build their own solutions that are incompatible with where the rest of the industry (see also, their proprietary wireless audio, their proprietary bluetooth codec, their proprietary thunderbolt extensions, their proprietary magsafe power connectors, their proprietary Lightning cable/connector, their forking of webkit off of khtml, their changes to webkit that are part of Safari but haven't been pushed upstream to webkit)
Anyways, this is exactly their MO and it's not bad. Apple doesn't need you to contradict everything people say about Apple.