> First, it is logically impossible for everyone to get the ‘best’ thing.
You’re assuming two things:
1. The “best” thing is scarce.
2. Everyone agrees on what the “best” thing is.
People want to send their kids to the best place within the framework of their own opinions on what “best” is. Just because two people work for company X doesn’t mean they’re likely to agree on what a good daycare is.
> Secondly, how many people remember their daycare friends?
How is that relevant? When your kid wants a playdate, you want their friends to be nearby to facilitate that.
> Third, how offered something free tied you up?
Nothing is free.