I feel like people forget that hardware takes 3-4 years to bring to market.
This is so that people can begin making content for the Apple AR headset that comes out 3 years from now, not the $3500 devkit.
This is so that people can begin making content for the Apple AR headset that comes out 3 years from now, not the $3500 devkit.
People also forget how bleak the iPad app market was for the first year or so. They also forget that VR has existed for the quest for the better part of 12 years and there are .... 4? 5? very good apps.
Even now there's nothing -incredibly- compelling for the Quest. I'm not a hater, I've owned 5 of them starting at DK1.
No such equivalent exists for AVP, it's a new type of device for pretty much everybody.
Who builds half a million units of a dev kit?
Some stuff you can just tell is going to flop. This is one of them. Apple still doesn't get that people dont want to put on highly conspicuous headsets to watch a movie or play a game, they're fine using a phone or tablet for that. Zuckerberg still pretends like he didnt spend 2 years and untold billions trying to will Horizon Worlds into relevance. Similarly, nobody talks about immersive video on AVP as some kind of gamechanger, not even the usual Apple consumer strategy whisperers like Daring Fireball.
This is a 5-10 year strategy, not a 1-2 year one.
The closer you get to that 5-10 years, the more these types of capital intensive projects start looking non-viable (think Apple EV) compared to cash cows like the App Store and iCloud.
Apple is not Sony, who were happy to keep investing in their ecosystem even if people didn't buy it (Betamax, MiniDisc, GPS addon for the PSP).
Citation needed. The AVP is priced for supply constraints.
'A "gamechanger" in Apple-ese means tens of millions of units shifted'
Not at all. That may be an external party's definition of success. It is not Apple's.
"Apple is in the business of selling Big Macs, not wagyu steaks."
I can't even begin to describe how wrong this statement is, even based on a cursory glance of their current product line.