My inlaws were trying to transfer files to a PC from their phones with one of these non-data cables. Even my somewhat tech-savy partner didn't know non-data cables.
I taught them the trick about feeling the cable stiffness, I showed them a type-c cable without data vs one with data vs thunderbolt3 type-c. They just couldn't understand why it wasn't working until I showed them there was a physical and tactile difference in the cables.