2. Let airlines compete on transparent pricing. I think this alone is enough of a benefit to this move.
Airlines are probably not the best example. A lot of people probably want cheaper airfares even if it means less/poorer service in a lot of ways.
But it should be as transparent up-front as possible. Even if infrequent travelers may not always understand the details.
When purchasing concert tickets recently I got a "mobile convenience fee" for an e-ticket even though the venue doesn't operate a physical box office. A recent hotel had a "resort fee" that was not opt-out even if you didn't use the amenities it allegedly paid for. These kinds of BS fees should go away.
I think we're agreeing. While a lot of airline fees are nickel-and-diming, they're also over and above transporting people from A to B, in many cases for as little money as they want to spend as possible.