This is a great data point.
Did you run it as an A/B test to be sure that the eventual rise in people paying wasn't because of some other change that you made which you're not thinking about?
Did you run it as an A/B test to be sure that the eventual rise in people paying wasn't because of some other change that you made which you're not thinking about?
There's a 30-day period before those people have to decide to pay, so I didn't run a full A/B test during that entire period because we were clearly getting more qualified signups, so I don't perfect data on exactly how big the increase was.