China kicks off homegrown Bluetooth alternative – Star Flash

> this initiative is part of a broader strategy to reduce reliance on foreign wireless communication technologies

That’s the propaganda line. Really this is about using China’s large population and manufacturing base to supplant western technology and standards. The linked reuters article mentions they’re promoting it in Japan and BRICS nation. Another campaign in the soft power war.

Doing some dead reckoning translation work from the Chinese news source, this seems more like reheating Huawei's Nearlink for the broader Chinese market than making a new technology.

Also good chance Star Flash's actual name in English is SparkLink.