This reminds me of when Motorola introduced the first carrier-enforced, signature lock on Android with no "OEM Unlock" option and a bunch of ... questionably informed... people insisted it was by passable. (To my knowledge, it has not been bypassed, and jesus that was 15 years ago probably)
Granted, it's Nvidia, and they've been featured in devices that were notoriously hackable, but also, it's not 2018 anymore.
Needless to say, people should understand when they buy an Nvidia card, they should fully expect to use Nvidia firmware, with whatever that entails.
EDIT: I'd really like to remember the name of this device. It was the same era as Blackberry releasing... the Storm? Some resistitive-touch device with a physically clickable screen. Motorola Storm? I really wish I could recall. (sub-edit: I think the Storm was the Blackberry device. So something else...)