Closed models aren't going to matter in the long run. Hunyuan and LTX both run on consumer hardware and produce videos similar in quality to Sora Turbo, yet you can train them and prompt them on anything. They fit into the open source ecosystem which makes building plugins and controls super easy.
Video is going to play out in a way that resembles images. Stable Diffusion and Flux like players will win. There might be room for one or two Midjourney-type players, but by and large the most activity happens in the open ecosystem.