As a hacker who just terminated his FB account, it sounds like I'm the target audience. But I have to confess that after reading the blog post and clicking through to the faux Kickstarter page, my response went from "That could be interesting" to "That's disappointing."

If they are going to leverage the Kickstarter model, then they should at least learn from other KS projects: show me the problem, build a prototype, show the prototype solving the problem, play cool music, and for crying out loud look at me (the camera) when talking.

There's probably a good reason that Kickstarter doesn't accept nebulous web businesses - scaling manufacturing costs real money, but building a software prototype is cheap. If someone had made a video dryly explaining GitHub or DuckDuckGo as a concept prior to developing them, I wouldn't have signed up. But I find them invaluable today.