Boot time rarely matters since most TVs just sleep, and not shut down.
Cold boots are reserved for failure situations or updates.
I agree with the point that most people deal with terrible user experience.
A lot of my friends ask me why I went with an Apple TV when my TVs have built in functionality or I could use Roku / whatever Google call their dongles now for cheaper.
The answer is experience. I’ve tried to deal without an Apple TV and my god, the number of ads, the slow UI response, color handling etc.. all have me going back to the Apple TV.
But none of the stuff I mentioned is worth the price difference to the majority of people.