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Your website has been live less than a year (by archive.org glance) and you ramped up 1.1m users in 10 months?

It's been quite the ride. At first, we took the usual path, investing in ads.

But along the way, we noticed it just didn't sit right with us—it wasn't the best way to truly connect with our users.

Now, we're all about growing naturally and creating real, lasting relationships.