However, if someone tells that design doc writer that this is something like a term paper at school that is being graded, they can actually improve their writing by quite a bit by doing some editing. So the symptom is really the same as prototyping: people write draft-quality design docs and magically hope it to be a good quality piece of writing suitable for a wider audience. What they need is a few rounds of editing, just like when they write prototype code they need a few rounds of refactoring.