Now take each of your groups and arrange its 5 tiles into a vertical line. Each line is now 5cm long and 1cm wide.
Arrange the lines side by side. You now have a rectangle whose height is 5cm and whose width is 20cm. You already know its area 100 cm^2, because you made it out of 100 tiles that were 1 cm^2 each. And now you can see that its area also corresponds to the multiple of its side lengths.
Like, if you have a graph showing power consumption over time, it’s great to be able to mentally recognize that, say, if the time units are hours and the power units are Watts, that the area under the graph will be counted in Watt hours; that a rectangle one hour wide by one Watt tall is one Watt hour, and so on.
Rather, area IS multiplication.
The unit of "square meter" quite literally means "meter multiplied by meter".