I wonder what's more niche, a $3500 AR headset or a giant foldable iPad
Apple might be missing something if they don't continue into wearables/AR, similarly to how MS missed out on mobile. What else have they got? Or are they happy to follow the MS playbook growing their ecosystem then sucking money out of it, and switching over to services-based revenue.
I hope Apple has more secret stuff and isn't being outdone by Meta (Facebook of all companies) doing VR/AR. I don't see any AI innovation, likely using other parties for the heavy lifting and only using Apple devices as clients or light loads. Their biggest moat (in AI) may be access to all the 'private' iCloud data.