I studied journalism as an undergraduate, and my beliefs here are like in journalism. Objectivity is impossible, like a Platonic ideal. But, it's an excellent thing to strive for. "Fuck it, it's impossible" is the wrong answer in my opinion.
Qualitative methods and pure theory scholarship have their place, but most useful qualitative research at least hints at some testable hypotheses. I feel that an underemphasis on generalizability is what happens when disciplines give up. And at worse, theory-based scholarship as it's applied in some social sciences is really no better than really obtusely worded political punditry.