It's hard to learn to code, it's hard to teach kids, it's noble to help underserved kids, but the combination resulting in "Do YOU believe any kid can be the next Steve Jobs?" seems a bit off. It's probably just brand positioning and their underlying effort is to teach "new literacy" in the same vein as other non-profits combat illiteracy. I hope the program becomes popular though, it'd be nice if students can overcome the barrier to entry with the initial learning curve and get a feeling of what they can be starting on. This can help them start to learn outside of the school structure, which would make them better learners. This program is also an amusing contrast to the other new thread on Python Core Mentorships:
http://news.ycombinator.com/item?id=4240638What are they coding in? What programs are they writing for? How does the program make sure the students continue to be interested after the program ends?