The article just shows web pages, something that has been in XR headsets for long before VisionOS and in much greater numbers in the Quest to boot.
So what has been normalized? Who is buzzing about VisionOS apps?
Good thread outlining the comparison
That they showed it with just Chrome is a presentation issue on their part, but it’s definitely a value add when you’re not constrained to the limited subset of the apps for a fledgling platform.
It's true that Google and Apple are in a unique position to leverage their walled gardens. I'm not sure that needs normalizing.