You've got it upside down. Human contact is cheap. If you want to talk to another human being in real life, I bet you can do so within 5 minutes. What has actually happened is that the internet has created a close enough simulacrum of human contact that is as addicting as any drug. It provides a cheap hit of socialization, and you can fill every last inch of your life with it.

Listen to a podcast in the car, walk around while scrolling social media, watch Twitch streams while doing the dishes. It doesn't actually fulfill your needs but it feels like it does. Gen AI is just a way to generate more of that kind of content than is possible, removing any human element, making something supposedly just as tasty, but it's empty calories.