I’ve noticed that the new form of cold emails is inviting you to a podcast. I’ve gotten at least 5 of those in the past month, hosted by companies that just so happen to sell software or services that are relevant in our industry.
podcasts are a trojan horse to talk to decision makers
reach out linkedin saying
Hey name
love your content
I want to have you on podcast xyz
It gets emailed to list size 10,000
and we give you clips for social
you down?
20% response rate
friends
money