Why? It shows imaginative use of alteration, something the UK tabloid press delights in.
alliteration you mean? You're right, it does sound nice.
Argh! Beaten by auto correct and my own laziness in not reading properly, thanks for pointing that out :)
The Register takes pride in such things. Their headlines style is a pastiche of British tabloid style. Hopefully the rest of the writing doesn't follow this lead.