Worth noting that - mostly - punters weren't having real interactions with the models anyway. As the article points out, they'd previously reported (and I think HN had linked to the story) that a large number of models had been outsourcing their DM interactions to a rotating cadre of gig-workers already. And as the gig workers wouldn't be able to keep track of the full chat history between each punter and "the model", the conversations could sometimes feel off, or have long-term inconsistencies.

I guess LLM hallucinations will just give a slightly different flavour of unreal interactions.