Again, for the 2nd time, its not what he's done, it's that he's ignoring everyone telling him to stop, including the government. I don't know what you expect the punishment for that to be. If it were you or I we would have had our asses dragged into prison a long time ago. He's only gotten this far because of his money.
He could be go to court every day of his life, lie continuously, fight them every step of the way and it still wouldn't do a level of harm that justify some of the payouts. They are huge, numbers have been tossed around in the range of billions. The engineering value of an entire human life is only around the 10 million mark. And the courts agree with a lot of that because these are punitive damages, so it is very much a judgement call about what is appropriate. It doesn't look like the judges are doing a great job on that front. The punishments are too extreme; from the outside it looks like Jones targeting these people was the best thing that ever happened to them by a wide margin.