The creditors already own the asset. The estate is selling, not Alex Jones.
If you asked every creditor which bid they preferred, which do you think they'd choose? The creditors forgoing their claims obviously prefer one. As for the rest, they'll choose the one that pays them more: The Onion's bid.
This isn't how bankruptcy works in practice, but it's a good shorthand for what the correct answer should be.
The parent comment, quoted above is misinformation.
What?
The whole point of bankruptcy is that the creditors do not get to vote and the solution that makes the majority happy isn't the best one. In an ideal bankruptcy everyone recovers the same percentage of their debt.
As opposed to selling the building for $1 million cash and everyone getting 2% of what they are owed.