For reference: "Ford BlueCruise is a hands-free driving assistance feature that allows drivers to take their hands off the wheel on certain preapproved roads"

"It seems like drivers did not find the feature compelling and were not renewing. Interest in autonomous driving appears to be cooling across the board."

No, because BlueCruise sounds like an asinine feature. To make me pay $2450 more for a car for some arbitrary selection roads for that feature to be available doesn't make sense to me.

Cruise really was on to something, well w/e GM's loss!