We are seeing this play out with VW’s attempt to direct-sell Scout vehicle's and immediately getting challenged/sued by dealerships over it. [1]
https://money.usnews.com/investing/news/articles/2024-10-25/...
We are seeing this play out with VW’s attempt to direct-sell Scout vehicle's and immediately getting challenged/sued by dealerships over it. [1]
https://money.usnews.com/investing/news/articles/2024-10-25/...
They aren't going to be any good as an off-road vehicle, the approach/departure angles are horrible. They will also be way too heavy, just as a function of being an EV. Plus, the styling is absolute garbage. I've owned a scout 80 for 18 years, it was my first vehicle. I owned an OH scout for longer than they have been collectible. This new scout doesn't have any styling cues to any prior vehicle, it just looks like if you asked an AI to generate an off-road truck. And they even had a better example, the new broncos absolutely hit it out of the park. Line I E if those up next to a mid 60s bronco and you can see the resemblance, which is why Ford did that in their marketing. These new VW scouts, if you park them next to either an 800 or a scout 2, don't even look like the same lineage. They are just an abomination, and the only car company I'd trust less with shepherding the scout brand would be stellantis2. We've seen how poor of a job they've done with the jeep.
And the stupid part is,most people don't and have never understood why the original scout was good. They were an overly heavy, underpowered, and expensive vehicle. But, they were a tremendously capable off-road vehicle, my stock scout 80 has gone places a modern Rubicon with lockers couldn't go. It's down to a very fortunate suspension design and stupidly low gearing.
I think you're not in a marketing mindset if you think that any significant amount of people are to buy a new Scout for off-roading. Premium-priced vehicles are more about image than the implied capabilities of that image.
Porsche sells more four door vehicles than two door sports cars. You might say that's not a real Porsche in the spirit of a Porsche, but it is what it is. It sells, and the average person doesn't need a two door car with no trunk or an off-road truck that is painful on the road. They usually need a family vehicle for mundane domestic life.
The document is rather one-sided and slanted, but I think it’s interesting to see how a dealership association explains their perspective:
https://www.nada.org/media/3267/download?inline
Of particular interest is warranty issues. Tesla has an extra-strong interest in hiding recall-worthy issues and preventing warranty service from occurring since their service department is owned by the manufacturer.
A car dealership has the opposite incentive: every dealer-performed warranty service is a payment from the manufacturer to the dealer.
Finally, even if GM is lobbying to do direct sales, dealerships employ more Americans than the carmakers and parts manufacturers. Their lobbying group is larger and more local.
2. This is technically a tangent to the issue at hand. If Tesla was a gasoline vehicle startup they would have the same incentives to avoid dealership franchises, perhaps an even stronger incentive.
3. The fact that vehicle service is the most profitable part of the business is a great argument for the dealership model. Tesla owning their own service centers means that they are directly incentivized not to fix reliability problems in their vehicles, while all the car companies who have to pay out dealerships to handle recalls and warranty claims have a direct incentive to produce a reliable vehicle. Lo and behold, Tesla is about halfway down the vehicle reliability list according to consumer reports. At least they're better than Chrysler?
Wouldn't this be served just as well by having independent repair shops certified by the manufacturer to do recall and warranty repairs, without prohibiting direct sales of vehicles?
Being forced to buy a vehicle from the manufacturer would be exactly like being forced to buy Indiana Jones and the Great Circle only from Microsoft. But it's a lot better to be able to buy it from multiple game stores, many of which compete on price.
https://www.cheapshark.com/search#q:Indiana%20Jones%20and%20...
Overall I think it's totally fine that Tesla wants to sell cars direct, and any manufacturer should be able to. But they should also be obligated to sell to dealerships at a fair price (they shouldn't be able to just pretend that their own selling process has no cost associated with it).
And, to be fair to the dealers, there is a long history of the makers trying to screw them over, and the public, too.