Why would we not? If I
didn't control for demographics, I probably wouldn't have my kids in our local public schools (in the wealthiest county <? - Santa Clara> in the country) because the Great Schools ratings show only mid-pack achievement. If I do control for demographics, though, I see the white & Asian kids are doing fine and it's the rest who are struggling, primarily for a combination of socioeconomic & immigration reasons. Given this, I'm comfortable sending my kids to our neighborhood schools because I'm in the fortunate demographic where kids will do well no matter where you put them.
It's the same for any educational achievement measures, including PISA. Kids from households with two parents who are working professionals and college educated will do fine most of the time, and kids without those privileges will struggle most of the time.