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You are correct in your understanding.

Apex Clearing's website is here: https://apexfintechsolutions.com/ They have 19M brokerage accounts and a lot of brands you've heard of got their start with Apex (Robinhood, Wealthfront)

We're US based and regulated a RIA by the SEC.

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I've never heard of Wealthfront, and I know Robinhood mostly for exploiting low-info customers & trying to make investing even more like gambling than it already is[1]. Pretty gross company to be keeping IMO.

[1] https://www.velaw.com/insights/game-over-robinhood-pays-7-5-...

Investing is not the same as trading, which is what Robinhood primarily caters too.

Also Apex is a big name in the brokerage world. They are a business to business company though, so most consumers never would have heard of them.

> Apex is a big name in the brokerage world

But not big enough to have a Wikipedia page? Are you sure they're not just a big name in the financial startup/casino/scam world?

They have been around as a significant service provider for over a decade in a highly regulated industry. Ask anyone in the brokerage world and they will not care if there’s a Wikipedia entry. They are a huge player and have been for a while.

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