Thank you for this!
Do you think multi-country adds so much complexity that you shouldn't explore it too early?
E.g. What if you have an incredible opportunity in another geo? Should you put it on ice? How long for?
Do you think multi-country adds so much complexity that you shouldn't explore it too early?
E.g. What if you have an incredible opportunity in another geo? Should you put it on ice? How long for?
For us, multi-country added a lot of complexities because we expanded from the UK to Australia. So we needed to staff and integrate different teams (which is where most of the complexity was).
If you're a pure SaaS with no sales GTM, I think it would be a lot simpler if you can stay centrally operated.