I do have children and I don't let them be exposed to things I disagree with. But thats my moral decision. Why should my morality be forced on others? Making the decision to not expose your children to certain ads is a moral decision. Let the parents choose if its important for them. They can choose exactly what kind of content their children watch with streaming and DVDs. Long gone are the days where kids just sat in front a television and had to watch live cable TV where the parents didn't know what was coming up next.