Why No Second Hardware Startups?
rationalconspiracy.com
rationalconspiracy.com
To me, it just seems like the nature progress of software industry: to make computers so important that eventually, hardware is cheaper to ship than software. Eventually.
;)
i also do some work with a company that does plasma coatings, also with a proprietary process that the owner (co-)invented. and it's a 4 person shop right now.
both people have done very smart work and made processes that have many compelling advantages over the existing state-of-the-art, with cost being a huge one, but it just takes a long-ass time to iterate and get good results from real, physical tests.
Isn't this obviously selection bias? Of course you don't hear much about one-failure-and-done entrepreneurs. Why would you, unless their failure was somehow exceptionally spectacular? But that doesn't mean that there aren't plenty of them... there are likely many, many more of them than those that stick with it.
I think there's still SV-bubble (not economic bubble, but bubble in the social isolation sense) logic going on there in assuming the majority are serial.
Of course, I have no data to back this up (but neither does the other viewpoint -- a list of 8 or so guys is hardly a good argument for that side).
But where do I go to find people doing hardware and wanting to do hardware startups? Only thing I've ever heard of is Solid State Startups, but that's in the Valley (maybe I need to move?). Maybe Makerspaces, but those guys seem more interested in robots and other hobbies then starting their own thing.
I think there needs to be a hardware start-up weekend where hardware guys get together, hack some eval boards and try to get something they can launch on Kickstarter or something worth funding.
IBM, HP (to some extent) and others have actually been exiting the consumer hardware market. That's not a business I'd choose to start. And using Elon Musk as an example isn't really fair ... he's certainly created high-end hardware but only where there's a market void.
Respinning a hardware prototype is generally slow and expensive (i.e. can't just recompile), with degree of slowness/cost increasing as you tread further down your development path.
If you're freewheeling and you want to build something physical you have to go to China.
"So, why no second hardware startups? The most likely reason is probably the obvious one: after spending a lot of time in software, it’s hard to go learn a whole new field, especially if you’re already rich and don’t have to work to pay bills."