In the case of TTT, I wouldn’t really describe that as a ‘new AGI reasoning approach’. People have been fine tuning deep learning models on specific tasks for a long time.
The fundamental instinct driving the creation of ARC - that ‘deep learning cannot do system 2 thinking’, is under threat of being proven wrong very soon. Attempts to define the approaches that are working as somehow not ‘traditional deep learning’ really seem like shifting the goal posts.