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> Most companies do not offer a reduced ad load in exchange for your subscription money.

At least in Germany, this has changed quite a lot. The publishers are naming the offers "Pur Abo" or similar.

This is not perfect as one analysis[0] is showing, but for me, on the good way.

[0]: https://netzpolitik.org/2020/nicht-ganz-ohne/ (in German)

Edit: Added German analysis of these offers.

Intriguing. I know the German media market is very different from the American one—back in my D.C. days, when I was still at the WaPo Express, I met a German journalist who was working in the U.S. and I remember her explaining to me how different the rules were for promotion and social media and such.

I do think The Verge offering this could lead other U.S. publishers to follow suit, especially if it’s successful.

Just wanted to say I used to love reading the Express on the Metro in the morning.

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