Nothing is being forced on you. Just don't buy the product. We're not talking about your church or your kids school, it's a website you can choose not to visit
Person drives on road, billboards blast ads in face. (Just don't drive on this road, nothing is forced on you!)
Oh, and if you are going to argue that a website is not a public space like a road, then why the hell are you making it publicly accessible? Just lock that shit down behind a login if you are so private about it.