A vocal minority doesn't outweigh hard numbers in this case. But that's one of the causes of enshittification, everything becoming metrics-driven.
The funny part is we should have all learned our lesson from the cable television days. Perhaps it's been long enough that everyone forgot, or maybe most of the market is just too young now, but there was a time in the US when cable television was ad-free. Commercials started sneaking into that with some regularity even though part of the draw to paying for cable tv was that it was commercial free. My brain wants to say this happened around the late 1980's? I might be wrong on that time frame, but at some point, like a frog sitting in a pot of water, the heat slowly rose and we found ourselves boiled to death with more and more commercial interruptions in our paid cable tv channels.
Then we watched the same thing happen with the Internet in the mid-2000's. Needless to say, I am a heavy user of ad blockers and Pi Holes. I especially loath sites that want to detect my ad blocker, and throw up a message trying to to guilt me into turning it off. The thing is I am not just blocking the ads, but also trying to block all the tracking that comes with those ads.
It's not really just about being annoyed by ads this time around. It's also about the right to privacy.
Not so much of a problem on modern TVs / set top boxes, as they usually offer that feature (though things get complicated if you want to do some channel flipping to e.g. quickly check how a sports game is going), but it was definitely a pretty big deal back in the day.
None of this applies to on-demand, of course.
I believe the metrics exist; I don’t believe they tell anyone useful information.