Yes I enjoyed and used the ads in print computer magazines in the 90s. I think having highly relevant, content based static inline first party ads is tolerable and occasionally useful. Especially for specialist hardware / software. 3rd party ads that track you across the Internet are just evil and I will block them forever. As others have said, I would probably pay €50 per month for news, but not to a handful of mainstream sites. I need broad diverse coverage. Some micro transaction system is needed.