Static / Contextual ads means:
- no data collection needed
- More money to websites/apps cos they are removing google and facebook as middlemen.
- Can be privacy friendly
- Provide free content means more reach
- Lesser scams, ad malwares and other scammy things
Behavioural ads with data economy over api's became mainstream because we had to directly make relationships with people who want to show ads in our website and apps. It's time consuming and you will need a worthwhile product to show and pitch your website/ads as an ideal place for them to show their ads to. And you cannot just create a bunch of pages and setup google ads and be done with it. Delegating this has been bad for the websites/apps and for users equally. The only winners have been google, facebook like players.
I have been writing an article on this topic for months. I will finish and hopefully I can make a more articulated case then.
Stop NGOs and USAID from being able to buy ads on any issue.