I totally agree with your statement. A company should not be required to offer it, but I am not obliged to consume/purchase/read it.
If i can legally block/skip/cirvumvent it, i still will. When reading a magazine, i will try and skip the ads. I block as much ads on my internet connection as possible, because i get to say what comes in and goes out.
And companies may complain about my totally legal actions. Not that i am going to to anything about their complaints, for i do not care and never will, but they may totally complain.
Comanies may also try and circumvent my actions to force the ads as long as their actions are legal. I also understand that people do not want to play this cat and mouse game.
However. When products tend to be a certain necessity and in reality you cannot choose but to consume or purchase a specific thing (Microsoft Office for instance. Yes i know there alternatives, but do you really have a choice?), things get a bit weird or shady.
Companies may still legally stuff ads in those 'necessary' products, but it's not something you really want.
You don't 'need' a streaming service or a Verge subscrition and can perfectly survice without having one, but when you are paying for one and you're still getting a bunch of ads, it does not feel right. It feels you're getting screwed because of that weird fine print in a contract.
Companies stopped caring about their customers need as much as possible. They only think about making money. I stopped caring about companies and their products as much as possible. I only think about spending as less as possible of my money. You reap what you sow.