Reclaim the internet: Mozilla's rebrand for the next era of tech

> We teamed up with global branding powerhouse Jones Knowles Ritchie (JKR) to revamp our brand and revitalize our intentions across our entire ecosystem.

What a great use of funds! I'm sure that this will make Firefox a better browser, somehow!

Mozilla has seemingly become entity completely unmoored from reality, spending money on random needless things. I suspect the same would happen to any hypothetical Chrome nonprofit, if Google were forced to sell it off.

Discussion (16 points, 17 hours ago, 7 comments) https://news.ycombinator.com/item?id=42328296

Who is this blog post written for? What does Mozilla get out this?

Developers will see this as a waste.

People I know outside of tech don't know what Mozilla is.

A rebrand? Cool… I guess.

yet another top-down initiative from a top heavy fake-non-profit.

didn't catch any blimp of this on the community/open channels.