Pay Too Much for everything
allentucker.com
allentucker.com
Some things fall somewhere in between. Your grandfather's watch is a marvel of mechanical engineering that will keep time adequately for centuries if taken to a watch-shop for maintenance every few years. That maintenance will cost more than buying a new timex would, and the timex will keep far more accurate time. Timex's are disposable. When the timex's battery dies it will probably cheaper to replace it than to replace the battery. However, their function is superior for all practical purposes. Many people currently enjoy the aesthetics of mechanical watches. They're currently enjoying a major surge of collectibility, but that wasn't the case twenty years ago and it may well not be the case twenty years from now.
The real trick is to figure out what can last and what should be treated as disposable. e.g. Say you're building a home theater. Amps have changed very little over the last 20 years. Preamps and receivers go obsolete every few years. If you spend $5000 on a Bryston amp it will easily last 20 years (that's how long it'll be under warranty!), but a Bryston preamp will be hopelessly unusable long before that 20 year warranty runs out.
There are also big variations in short-term durability too that aren't necessarily correlated with price. e.g. Macbook air's and the new retina pro's are gorgeous pieces of engineering, but they're made to be disposable. If you spill coffee on them they're basically done. You can't remove the battery and take them apart to clean them (proprietary screws) like you can with a much cheaper laptop and Apple won't lift a finger to help you. This is a case where our perceptions of what is durable and high-quality can actually lead us to buy something that won't last as long!
Just because you don't know now, doesn't excuse you from not knowing when you go to make a purchase. There are a number of ways to acquire knowledge out there. Go get it.
I guess this is in large part why brands are so valuable, as they give consumers a seemingly easy quality heuristic.
Rational ignorance occurs when the cost of educating
oneself on an issue exceeds the potential benefit that
the knowledge would provide.
Ignorance about an issue is said to be "rational" when
the cost of educating oneself about the issue
sufficiently to make an informed decision can outweigh
any potential benefit one could reasonably expect to gain
from that decision, and so it would be irrational to
waste time doing so. This has consequences for the
quality of decisions made by large numbers of people,
such as general elections, where the probability of any
one vote changing the outcome is very small.
[http://en.wikipedia.org/wiki/Rational_ignorance]Your post reminded me of "The Paradox of Choice" [1], a book by Barry Schwartz that I read not long ago. One of the claims that the author makes is that satisficing is the best maximizing strategy. After factoring in stress, wasted time and dissatisfaction that result from looking for "the best" product or price it turns out that paying a bit more for a product that is good enough is cheaper.
[1]The Paradox of Choice: http://www.amazon.ca/Paradox-Choice-Why-More-Less/dp/0060005...
EDIT: Actually, your best long term investment could be learning how to spot trustworthy expert advice.
"Cause you drove a Hyundai to get here tonight, I drove an eighty thousand dollar BMW" was quite an insult, when Glengarry Glen Ross came out.
The one new car I owned quickly became dated, even though I bought it with the latest technology (it even had a Windows Mobile USB port!). My truck doesn't have any technology to become outdated. It's the RHEL of the car world compared to the Ubuntu. Not flashy or cutting edge, but bullet-proof and easy to dig into the internals. I'd rather have something I can put 400k miles on than something with an iPod port or built-in GPS that will be worthless when it hits 150k.
We don't make trucks like we did 15 years ago, because we know what happens to the human body inside a rigid metal shell during a collision. We know that we can design engines and transmissions that will keep you on the road better, keep you out of more accidents and at least halve your fuel bill. And these gains will trivially outweigh the higher costs for maintenance, repair costs and increased frequency of replacement.
Similarly with major appliances like refrigerators, furnaces and hot water heaters. It's not at all uncommon to see people with older versions of those appliances that are 30+ years old, still tickin and trivial to repair and maintain. But they're so horribly inefficient that even if you replace that classic with a modern model that will fall apart the day after its warranty expires, you can save so much more money in the interim that you'll still be ahead after you replace it.
Now, I'm not arguing that you should go out and buy the latest. Or that aiming for longevity and repairability is never right.
I'm just saying that there are trade-offs when something is "designed to last" and "easy to repair". And, particularly when moving parts and electronics are involved, those trade-offs can cost more in the long run.
Your point is perfectly valid for most cars. I would never drive a Corvair just because it's more repairable than a Volt. But there certainly is a market for a dead-simple yet modernly designed car.
True enough. But 4 cylinder engines are turning out 150hp and 3500 pounds of towing capacity these days. So the V-6, in and of itself, may not be an appropriate requirement.
As to the market: perhaps. I'm not saying it's impossible to find a modern middle-ground. But I don't know how many people even want to lift their hood these days.
This past model year it's already started to become somewhat common for commuter cars to ditch the spare tire. And perhaps more bothersome, it's pretty difficult to find drivers who really care that they're missing.
It's a shame that those two things are contradictions in terms, then. Even if you were to keep only the safety features from a modern car, it would still be many times more complex than your 1975 dodge pickup.
The degree to which those two things isn't true is well outside the capability of an individual market participant. I'm at the mercy of intermediaries to expose failures in this regard.
And holding onto old products isn't much better in that regard, as I also have incomplete information on where those old parts are going, where the new ones came from, what they were made of, what hidden costs are buried in the repair business' books, etc. To say nothing of issues such as extending the life of products that rely on now-banned chemicals. Leaded paints, refrigerants like Freon, etc.
Are you seriously saying that the price of e.g., a new $1000 refrigerator + the cost of running it for 10 years is going to be less than the cost of running an existing 10 year-old model?
Now, I have to admit that I haven't done the math (beyond a back of the envelope estimate), but I'm having a hard time believing that it's even close, unless you live in an area with astronomical electricity rates.
This site (http://www.refrigeratorefficiency.com/efficiency-matters/ref...) seems to think that is plausible. > Consider Upgrading > > Consider replacing refrigerators that are more than 10 years old. The efficiency of modern refrigerators can be over 40% greater than older models. This can save $15 per month on your electric bill.
These days, when everyone has a pocket-watch in their pocket, "jewelry" is more of the function of a wristwatch than perhaps ever before. A $10 timex is inferior for this practical purpose, however much better it is at actual timekeeping.
http://www.computerworld.com/s/article/9228070/Retina_MacBoo...
I'll continue to use my five year old BlackBook. I just wish it could take more than 4GB of ram.
Huh. I've never really looked at a MacBook Air that closely, but why does it need proprietary screws?
Using this, I've managed to buy better shoes, toasters, and even a car than I've ever had before, and at less than I would have spent if I hadn't done that research. The car ended up being the cheapest car made by that manufacturer, and I like it better than any other car I've ridden in or driven. (Admittedly, I haven't tried anything over about $50k, but I couldn't afford those anyhow.) I would never have found it if I used price as an indicator of quality, instead of reviews.
The key to reviews is to look over the good reviews. Look at the bad reviews instead. Find out what people hate about it. And then ask yourself: Does that feature matter to me?
My rice maker doesn't make brown rice well at all. Many people complained about that. However, white rice is the only kind I make, and it does a great job on that. So it didn't make sense to spend twice as much money on a better rice maker. I could have spent more money and gotten an objectively better rice maker. But why bother?
So no, I don't agree with paying too much or buying the 'best'. At all.
This doesn’t always work. Sometimes a cheaper product is actually better. But consider removing price as the default decision criteria.
He's advising you to stop buying the cheapest available, not to buy the most expensive available.
He says sometimes a cheaper product is better, you say he's telling us not to buy the cheapest [but he said it could be better].
He says remove price as the main criteria, you say use price as the main criteria to rule out the cheapest products.
Agreed; I've found the best things are often in the ~75th percentile of price. High quality goods are rarely bargain-basement priced, and non-luxury choices usually perform better than their more expensive luxurious counterparts.
A $300 meal isn't 10x better - in terms of taste (subjective obviously) or nutrition - as a $30 meal. A BMW 3 Series is a better car than a Ford Focus, but looking only at the practical reasons to own a car, it's not even close to having twice the value.
In a lot of cases, brand names bring no value other than the brand. And while that can have a placebo effect, it's not more value. Medicine comes to mind as a great example. You are paying more for marketing and packaging than you are for R&D. The recent thread on memristors even highlighted that R&D costs are 1/100th of total cost, with marketing taking the lion's share.
Quality items appreciate while cheap items depreciate? No consumer good should be viewed as a financial investment. If something does appreciate in 50 years, it'll be more about luck than anything else.
I read that too, but what they meant was that development of an actual product costs Hewlett-Packard 10 times as much than the research of the underlying technology. And commercialization costs again 10 times more. "Commercialization" is a catch all term, of course marketing, but for the most part this means building factories, tooling and machinery. Ramping up production is difficult and binds tons of capital investment.
As you go up in quality, it gets harder and harder to scale because..., how many celebrity chefs can you find in a city? You might find a dozen, but it would probably be very expensive to get enough chefs to staff shops in every suburb.
Prices are a function of demand AND supply. It simply isn't possible to supply enough celebrity chefs at $30 a meal. If there was such a shop it will have a long line stretching out around three blocks every night.
You won't get 10 times better meal by paying 10 times more; It just means the price equilibrium is 10 times higher. There's nothing to it, I don't think it is intentionally "used by merchants to extract money from consumers". They price their products at a point to maximise profit, and that's all there is to it.
Sure, highly functional things, like shoes and a bed, probably warrant paying more even though the value isn't proportional. Paying 50% more for shoes that you wear 8 hours a day which are 25% better (comfort, health, style) makes sense to me. But jeans, kitchenware, cars, medicine, food, electronics..the list goes on and on where I feel that, again, in general, cheaper is better.
As studies have shown, money should be spent on buying experiences...not things. It's the trip to Spain that'll make you happy, not the $1500 DSLR camera that you use to take pictures while you are there.
Also, the industry spends more on lobbying than any other industry (2)
According to a study by York University, they spend twice as much on marketing as R&D (3).
(1) http://www.guardian.co.uk/business/2012/jul/03/glaxosmithkli...
(2) http://www.usatoday.com/news/washington/2007-05-10-senators-...
(3) http://www.sciencedaily.com/releases/2008/01/080105140107.ht...
Owning $800 of camera equipment doesn't make me happy, but using it does. Looking at my Macbook Air doesn't make me happy, but writing code on it does.
A Jaguar doesn't get you to work any better, but as has been pointed out, driving even a BMW 330 is a hell of a lot of fun every day.
I can think of maybe two or three restaurant meals that were memorable. The best of these a long long time ago with a girl I was very fond of, in a small rustic tavern. Expensive? No. But exquisite at the time.
It reminds me of advice I've been given from friends who are really into wine: the difference between a $10 bottle of wine, a $50 bottle of wine, and a $100 bottle of wine isn't that the more expensive ones are better, it's that they're more likely to be good.
[1] http://www.wine-economics.org/journal/content/Volume3/number...
[2] http://scienceblogs.com/cortex/2008/01/15/expensive-wine-tas...
That says nothing about peoples enjoyment. If people, experts or not, enjoy expensive wine more than inexpensive wine, they still enjoy it more even if their reasoning is flawed.
But the article you provided seems to say that there is a difference between cheap and expensive wine - it's just that most people are not good enough to detect it. I think this is important because it invalidates the claim that "all wine is indistinguishable." There's a difference, it's just hard to detect, and the pros are better at it.
To return to the original point of the thread, though, wine actually is a pretty interesting example that complicates the original poster's point. The more you wine you drink, the more important it is to pay extra. It's not that the expensive stuff isn't better, it's just that you have to care a whole lot to appreciate the difference, so most people actually will be fine just getting relatively cheap wine.
Many of the intangible pieces that make up the quality of a product or service
go out the door when we’re getting a deal. They’re doing a favor and sometimes
when we bargain, people resent us.
This is absolute gold when it comes to longer business relationships. I have come through to believe that entirely too many fail simply because someone is resentful over terms.As for the relation between cost and quality, I agree with many here that it isn't clear-cut. But the relation does exist. You just need to be discerning, which is why the Op writes:
Because we only buy quality, we are forced to wait until we can afford what we
really want. That wait time leads to better decisions, and it forces us to
make due with what we have.
# Edit: formattingobviously, good relationships have give a take both ways, a little framing of what you expect early on, can pay alot of dividends over the long run
Lifetime guarantees are pretty much worthless because most people will forget they have one, lose the item or lose the documents related to it.
Top pay doesn't attract the best people. Top work attracts the best people because the best people have most likely realised that money doesn't really matter if you're working on something that doesn't provide meaning for you.
The sweet spot for quality is to figure out the approximate average price of the product you want to buy and then pay a little above that.
1) That paying more equates to higher quality. It doesn't. Your £30 t-shirt will fall apart every bit as quickly as your £3 multi-pack from Primark.
2) That you want to have something last a lifetime. Just last weekend, my dad was complaining about having no good jig-saws. Then followed up with "of course, I could buy a good one, but I only use them once every 5 years, so they're knackered when I need them anyway".
3) When you want quality, you can't just borrow it off someone else.
I'm not against paying more for something e.g. my uncle has expensive joinery kit because his day job is a joiner. I simply dislike the mentality of "I must pay top-dollar for everything", before you've evaluated what you actually want.
I'm sure other watches were purchased by my other great-grandfathers; to the best of my knowledge, none of those watches survived to the present day. It might be because they only bought cheap watches. But it might also be that they bought expensive watches and those watches broke or got lost. Looking solely at what survived to today tells you very little about what was purchased yesterday.
And I'm sure my great-grandfather didn't buy the most expensive watch possible. If it had come down to the choice of buying a watch which cost $10 more, or saving that money to give me $200 today, I'd take the money!
Another point I'd like to make is that cheap stuff can be totally awesome, especially if you don't need or want it to last a lifetime. Example: IKEA. My girlfriend changed her mind about the furniture she wanted in her apartment several times over the few years she was there, and was able to update the look to be exactly what she wanted for very little money. Compare that to the armoire I payed an ass load of money for that will surely last a lifetime, but doesn't really fit anywhere in my current home.
You have to weigh up between the money you lose in scrapping the IKEA apartment vs. the dead money tied up in quality furniture "inventory" and the relative difficulty in selling that to free up the funds again.
The reality is you can't rely on any single of these to be true, and as soon as you're willing to buy something and especially if you're willing to pay 10, 50 or 100% more than the absolute minimum you're the prime meat of the other half of the worlds who make it their business to ensure that it's not an equitable approach.
Our audience here is mostly programmers. Programmers should all know the golden rule of optimization: profile it first. Don't take it on intuition or faith that "this is what was slowing me down" unless you've measured it. The same principle applies in personal finance. Group together your expenses into some key logical categories -- "groceries", "tech", "rent", "retirement", "health", "nights out", and whatever else makes sense to you. Then add them up, do the maths. Know what you're spending and how it compares, and how the categories make up your monthly budget.
Frugality is generally quite good, but just like code, it's quite possible to overoptimize it into a time-sink.
Also, it's key that you see both the high-cost single-time expenses and the low-cost-but-everyday expenses and you get an idea for how they compare. Depending on how often you visit Starbucks, it might be a very good or very insignificant change to brew your own coffee at home; go on and measure it.
The single most surprising thing that I discovered about this process was that, even though I feel like I give money to beggars in the street "often" (i.e. whenever I see them and they ask) and give "a lot" (i.e. much more than is normally typical), the amount that I give actually works out to almost nothing on a monthly basis. Like, I'm poor and right now I have no proper employment (they don't pay you to do a Master's degree) and yet I can still afford to be generous to the people who are down on their luck, and it's just nothing when you compare it to the amount I'd save if I stopped drinking cola. I've got no income, but I'd still easily spend € 50 on food to throw a party for my friends, so long as it happens only about once a month, twice max.
First, I obviously cannot always afford the high price. When I bought the car I had checked the failure reports and decided it just wasn't worth paying an additional few months salary to get the failure probability down 2-3 percent a year (checked other parameters too, similar conclusions.) And yeah, I waited till a good deal was available to me.
Second, getting a quality item might cost even more of my personal time - finding out which one is actually good and searching for a local vendor isn't exactly free.
Third, maybe I don't even want an expensive item that lasts forever. Suppose I want to get into photography but don't really know if I'll keep this hobby. I'd intentionally google "cheap beginner dslr" and stick with the findings. Chances are that by the time it needs replacement I'll be ready for a more fancy gear or bored with the new hobby. Win-win :)
2. Because of #1, distinguishing genuine high quality stuff from a simple ripoff takes critical thinking. People don't like thinking too much, don't like analyzing, and critical thinking is unpopular especially in United States of America. http://www.youtube.com/watch?v=u5um8QWWRvo
I think price is a poor estimator for quality since marketers know that price alone can signal quality, so it stands we need something beyond price.
How do we determine if something is quality when price is unreliable.
Higher price != Better Quality (not always anyway)
> This doesn’t always work. Sometimes a cheaper product is actually better. But consider removing price as the default decision criteria.
The price tag is rarely one of either.
consider removing price as the default decision criteria
Most of the comments here (and parts of the original article) are elaborations on applying this principal. So price is not necessarily correlated with quality, but using price as a default decision criteria results in suboptimal outcomes (stuff that is not really "better" or consumers that are happier or otherwise benefited).
I use a lot of earphones, and they tend to break quite fast. Once or twice, I decided to move away from the usual 15$ models and pay 60$ for better brands, with good reviews, and everything. Did they last longer ? Of course not. They sounded marginally better, but nothing worth the price..
The thing is, price is an indicator of positioning. It's a marketing tool, and it's generally not correlated to quality. Buying the very cheapest is usually not a good idea, because the manufacturer probably did everything it could to actually beat competitors and propose the lowest price. But other than that, that's pretty much all you can know in advance.
Knowing what items are made of good quality and will last longer (and therefore are worth paying an extra for) is very hard. So, my reasoning on that is that I prefer to spend less money on something, since on average, it will live just as long.
After all those years they work like new, though I do have a habit of being careful with things. I'm afraid of these breaking because I'd have no idea what to replace them with.
For example, I'm buying a set of screwdrivers for a DIY job. I know I'll need screwdrivers for the rest of my life, I want to buy quality ones. I go to some big DIY store expecting a good range of screwdrivers. What I get is a selection of mickey-mouse screwdrivers (£5 for a set of 20) and some middle-of-the-road-but-overpriced screwdrivers (£20 for a set of 20). There is no "buy these and never buy another screwdriver again" set for £60-100.
You can get these, but it takes considerable effort to track them down.
I've found it's much better to avoid middle-priced things, most of the time. Usually, the cheapest option will meet your needs just as well.
But then you need to identify the things in your life that really contribute to your happiness, and then pay what's necessary for full quality in those.
I spend top dollar on fresh meat and vegetables and on my kitchen pans and chef's knives and olive oils for salads. But I have the cheapest vegetable peeler and spatula and paring knives and toaster and olive oil for frying.
† Realistically more like $15,000+ if you start to include the costs of not having that money, but we'll keep the calculations simple.
I think the example given, for a golfer, was a crafted/precious golf tee over a trashy electronic putting game. (Ignoring, of course, the fact that the tee might easily get lost.)
e.g. My dad has 2 Bosch drills ( http://i.imgur.com/aCkaq.jpg ). Roughly 20 years old. When you hold them in your hand you just know that it'll last another 40 years. As a result I have a really difficult time taking any of the modern drills seriously.
Value = Benefits / Cost http://en.wikipedia.org/wiki/Value_%28marketing%29
Marketing comes into play. If not, items for sale would be using cost-based pricing.
A Mac and a PC would both can accomplish the same task. But one is more expensive than another. Being cheaper doesn't necessarily mean it won't last as long.
Tipping is one area that I don't understand about cultures that have them. Generally, I would expect the tip to be included in the price of the food. Why waste my time and have me figure out what amount to tip? Personally, I don't see the perceived value of tipping.
In some way, how much you pay is also determined by how you see yourself, or in some cases want others to see you.
To quote from the article: "People who constantly try to always get that great deal end up spending all their time chasing those deals and never actually get things done. I’ve seen people do this their entire lives, and it is debilitating."
You can say the same about people who spend all their time trying to constantly get "the best" product. Figure out a few things that are important to you and maximise these - whether on quality or price. For the rest, learn to accept "good enough" and get on with your life doing things that matter for you.
- You usually have exactly the quality you paid for, so no surprises here.
- It's often more ecological. If factory A can produce more stuff with same money than factory B, they must be doing something right. Another way to look at this would be: if you have to make shovels dirt cheap, you can't use barrels of oil/shovel, because you would have to pay for that oil.
I really cannot prove this cheap is ecological, but I've noticed that this holds true in plastic Christmas-trees, cucumbers and majority of unprocessed meat products. Chicken production should cause only 1/5 of the problems that beef production. Surprise, surprise chicken also cost's 1/5.
Also, the ecological impact might be because Crappy Factory A is manufacturing cheap shovels and dumping their toxic waste in a local river, while Factory B has to charge more because it's following industry standards and using a reputable waste handler.
Or Crappy Factory A might be using underage employees, or dumping product to eliminate its competition.
Drawing conclusions about manufacturers based on pricing is dangerous.
Only reliable way to have good conclusions about manufacturers is to examine their business throughly. That's obviously just impossible in most cases.
PS. Chicken breast is expensive here too. I buy whole legs.
I've had such a good relationship at some of my regular restaurants to the point where I once had ups deliver a package to the bar for me when I was out of town. Other places, the staff starts comping your drinks. My best one was the manager at a restaurant giving me a blanket 20% discount on anything I buy (I tip at least 25% after they put in that discount).
In the long run, you get better service if you pay for it.
A $5 on a 2000 is 0.25% and a $0.50 on $20 meal is 2.5%
I usually eat at the same few restaurants all the time. They’re maybe 10% more expensive, usually locally owned, and the food doesn’t come out of a frozen pre-made bag before being tossed in the oven. I never tip less than 20%, and I’m not an asshole….at restaurants.
I don't understand this thought process. Why not pay 100% tip then? Is the 20% number somehow magical and affords the ability to be elitist? So if I tip 15%, which is the average suggested tip in Western Canada, I'm somehow an asshole???
There are advantages to tipping at the 90-th percentile (not a 90% tip!), especially if you are a frequent customer. You will be remembered.
Note, "asshole" has nothing to do with it.
For example, I wouldn't buy a Ferrari or even Porsche 911 (both high quality cars, no doubt, but expensive) when a Nissan GTR R35 performs just as well and costs less.
All three will last a lifetime with a bit of care (I hate how people just use their tech without any maintenance, then wonder why "the POS" broke down!), so why pay more (aside from the design)?
You can get four of them with the price of GTR R35, so if one 308 doesn't last as long, you can get three more with the same price and every time with updated tech. And maintenance is probably cheaper too.
If I based my purchase only on performance I'd buy BMW S1000RR which performs just as well (albeit comes with less safety) than the other 3 and cost just a fraction!
For example, I could go out and buy a $200 pair of sunglasses but depending on where I buy them they can either be poor quality (e.g. fashion brands, sunglass hut, etc) or exceptional (e.g. fishing shops, sailing suppliers, workman-glasses, etc).
You would expect reviews to give you an accurate way to tell but people often review a product by the way it makes them FEEL rather than about the product its self.
The problem with paying more for higher quality is that there's little guarantee these days that price and quality are even correlated.
e.g., I buy my T-Shirts from Tractor Supply. They are cheaper, much thicker and last longer than the ones I bought from American Apparel. Farmers are harder on clothing than the average urban dweller, I'm guessing.
The tools I buy from McMaster-Carr or Fastenal may cost the same or slightly more than the tools (often the same brands) from Home Depot or the local hardware store, but they are much better quality.
Other than that, it amazes me how people won't spend for quality in situations where it clearly is in their best interest for the long-term...
[1] if someone has the exact quote, I'll be thankful for it.
Also, the point missing is that you need to take care of your expensive gears. You need to put money into maintenance.
The challenge is automation and commodification pushes us towards the lowest common denominator. Look at airlines, being forced into price, not quality.
I'll have to read it when I get home.
It's simple and good advice.
This took me embarrassingly long to realise. Instead of buying clothes because they were pretty nice and on sale, buy only what you absolutely love, and pay full price. Instead of having "favourite underwear", get rid of everything that's not your favourite and make sure you only own favourites.
Yeah, it costs more at first. But over time you build up a wardrobe of high quality clothes you love. Quality over quantity, indeed.
The thing is? I have some costco brand jeans I bought during the first dot-com that I still wear. they were under $15. Actually, at the same time I bought a bunch of designer jeans. The designer jeans all failed (at least one of them catastrophically... dramatically ripping the crotch wide open as I lifted a server in front of something of a crowd.) within a year of purchase.
My experience has been that expensive things are not always better. In fact, expensive clothing is usually designed for rich people, who don't need to lift things or trace cables through crawlspaces, and who will want clothing of the new style next year anyhow.
Clothing designed for working people is usually much more durable. And yeah, you can sometimes get increased durability by buying something more expensive within that sector? but the nicest dickies brand work pant is on par with the designer jeans they sell at target, price-wise.
So yeah, in general? if you are selecting for durability in clothing? the price signal is actually the opposite of what you want to look at.
I challenged him to buy a pair and now that's all he wears. They last longer (his old ones used to rip at the crotch) and feel much nicer to wear. However, you're right, price sadly isn't too good an indicator now. I doubt that spending £100 on jeans will provide much improvement over the kind of jeans I wear but buying slightly more expensive - as opposed to dirt-cheap - is definitely worthwhile.
I mean, today, the kids are buying $400 jeans that are thick and tough (then they don't wash them, which sounds disgusting, but what do I know?) but, you know, at least they are probably durable. But during the first dot com? the expensive jeans were made of this super thin denim that was then pre-stressed at the factory;
So yeah, in '99? if you walked in to a store and bought the very cheapest jeans you could get, you'd get a medium weight denim that was reasonably durable. If you spent USD$50-$80 for the 'calvin klein' low end designer stuff? it was this ridiculously thin denim that had been bleached to hell.
But yeah, my point is that if you really do choose your product based on price positioning, rather than on the merits (and price) of the product? you are likely making suboptimal choices. Just because there is a more expensive version and a cheaper version available, that doesn't make the middle of the road choice the most reasonable.
A more recent example: I recently got a giant TV for the office for my montoring setup, and I lost the HDMI cable it came with.
I went to Frys, and the first HDMI cable I saw was the $150 "monster cable' version. So I look a little further, and I see a $15 cable by some middle of the road cable company. I look further, down on the bottom, and I see a $1.50 HDMI cable with no brand.
as far as I can tell, they were the same gold-plated HDMI cable. Of course, I bought the cheapest version and it worked just fine.
I mean, I always spend the extra money for ECC ram and for 'enterprise' or 'raid edition' drives in stuff that matters. Yeah, if I get more of what I want for the money, I'll pay more. But I have to see evidence that I'm getting more of what I want. I'm unwilling to pay extra for a label that says I paid extra.
In Sweden, a pair of regular Levi's jeans might cost you 1000 SEK, which is about $136. The designer jeans might cost 1500+ SEK.
Macy's is probably the low end for actual designer stuff.
And yeah, jeans are cheaper in the U.S., Levi's go for ~$40-$60.
The Wrangler jeans I'm wearing right now (wonderful pair of regular jeans) cost me $20.
Wow, in Italy Wrangler costs around €70, some models are over €100. I don't buy them anymore because I noticed they deteriorate faster than other slightly more expensive trousers, but for $20 they are really good!
In the US they're a fairly low-end brand, whereas in the rest of the world they're marketed as a more upmarket, almost premium brand.
If the expensive stuff is giving you value on another axis? like the higher thread count sheets being more comfortable or what have you? that's great. I buy luxury items too. And I am willing to pay significantly more for tools that are easier or more comfortable to use.
I was just taking issue with the idea that expensive stuff is usually cheaper in the long run.
You should buy luxury items when you think the enjoyment you will get out of them is worth more than the money you spend on them. If someone tries to tell you that the luxury item is actually cheaper in the long run than the 'value' item, (the item actually designed to maximize use per dollar) well, I suppose it's possible, but it's pretty unlikely. You should be very, very suspicious.
I do wear expensive jeans because they're comfortable and nicely made. I like a German brand called Hiltl:
http://www.hiltl.de/eng/index.php
I typically have about 3 pairs, that I replace when they wear out.
There are other nifty jeans like Hiut:
Generally, the smaller and more craftsman-like the company the better. I think that agrees very well with the OP.
I loved it but had to leave it when I moved -- just too heavy.
(And anyway, the Mac support wasn't good a couple of O/S versions later, but it still worked well with Linux.)
My takeaway from this has more to do with negotiating moving packages (and Samsung support of old customers, grumble) than anything else.
"Poor people can't afford inexpensive stuff."