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Hashable's CEO mentioned on Twitter that they've been working on a "very unique mobile ad system"

More ads, great...

I can already see how unique this will be.

I got the e-mail, and had to really think to remember what Hashable was. How quickly this industry moves..

It's not a pivot. It's the same team but doing a completely different company.

Do we know more about this? What's the name of the new company?

give-us-vc-paper-so-we-don't-have-to-get-real-jobs.com, has a nice ring to it!