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They show the seller, and I agree a lot of the Marketplace sellers are horrible. I pretty much stick to Amazon.com LLC (i.e. real Amazon) and trusted sellers (Adorama, J&R, ...) for most products.

I wish there were a way to set a flag in your account to ONLY show Amazon.com LLC products.

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They show the seller, kind of, but say the seller is rightguard. Is it the deodorant brand or is someone camping the name?

The seller is listed separately from that. e.g. for http://www.amazon.com/OXO-Grips-Silicone-Pastry-Brush/dp/B00...

Manufacturer is OXO, but it says "In Stock. Ships from and sold by Amazon.com. Gift-wrap available." below the price. That means it's sold directly by Amazon.

You can also go to "more buying choices" where it is even more transparent.

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