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Comment by slaucon | Hacker News Reader

Yeah, my last company paid for a subscription to this. Enjoyed using it. Don’t think there’s a massive market, but definitely lots of devs who want easy DB access and would pay $5/month.

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The average true cost to acquire a single customer is in the hundreds of dollars, to pay for sales & marketing labor, advertising etc. So $5/month is nearly equivalent to "free" from a business perspective.

https://firstpagesage.com/marketing/average-cac-for-saas-bus...

Why not closer to dozens of dollars like for ecommerce, so about annual revenue per customer?

Databases are B2B products, not consumer products. They are commercially useful only when placed in the context of some larger business process (e.g. tracking customers/orders/goods/users/batches/events/patients/filings etc.).

We're talking about database viewers/editors, not databases in general. But also databases are used plenty in consumer products, e.g., some sqlite file that stores your app's config

And these are consumers:

> definitely lots of devs who want easy DB access and would pay

For CAC statistics purposes, if a database is used in a consumer product, then the customer of database-related products is the company that makes the consumer product, not the consumer themselves.

"Software developer" typically refers to an occupation (whether self-employed or working for a corporation), so products for developers would also be classified as B2B rather than B2C.

If you use a database viewer to view sqlite of your shell history, you do not end up in any corporate statistics of a non-existing company making the shell

By the way, another fundamental issue with your link is that it's SaaS, while this is about a desktop app

> so products for developers would also be classified as B2B rather than B2C.

Only if those devs buy it as a business, not individuals like what we're discussing here.

So basically you can't get to any relevant CAC number from your link

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