I think at least separating hosting and the not-necessarily-connected role of curation and promotion (plus, maybe, separating distribution from hosting) would go a long way to solving a lot of problems. That'd basically require regulation for it to actually happen, though, because there's too much value in capturing that entire vertical, effectively "dumping" on parts of that potential-market to feed network effects and build a moat around for whichever part of it (the ad-laden curation and promotion interface, in YouTube's case) you're making money on.
This is how a lot of Google's—among others'—properties work. It's frustrating because dumping "free" products for the purpose of marketshare-capture in adjacent markets stifles not just interest in other commercial efforts with different funding models, but also FOSS or truly-free hobbyist efforts. I think this kind of thing is also why we basically don't develop new open Internet protocols anymore, or if we do, they don't take off, even when the need is there—they compete with free but deliberately closed and non-interoperable services funded by ads or propped up by other wildly profitable services, so are DOA even if you can convince anyone that trying to develop them in such an environment is worth their time in the first place.