Assuming they retail at prices Intel are suggesting in the press releases, you maybe here save 40-50 bucks over an ~equivalent NVidia 4060.
I would also argue like others here that with tech like frame gen, DLSS etc, even the cheapest discrete NVidia 40xx parts are arguably 1440p optimized now, it doesn't even need to be said in their marketing materials. Im not as familiar with AMD's range right now, but I suspect virtually every discrete graphics card they sell is "2k optmized" by the standard Intel used here, and also doesn't really warrant explicit mention.