It's breaking news about a topic that came out of the blue for everyone. There isn't the time or knowledge of wtf is going on to write that article.
After having read the two rather strongly opinionated pieces "Amusing ourselves to death" [1] and "Avoid news" [2] they have mostly convinced me that "breaking news" is rarely of value in our everyday life, and I would rather have less of it.
[1] https://ia800101.us.archive.org/27/items/Various_PDFs/NeilPo...
[2]: https://web.archive.org/web/20130117104220if_/http://dobelli...