Historically, those who controlled the media controlled the message. If you're the only one with a printing press, you control what people read. Same with radio. Same with TV.
But what happens when everyone can put their message in front of a lot of people? When the playing field is level? When everyone has a printing press, the ones with the best ideas are the ones people listen to. Influence can no longer be owned. It must be earned
Man, Zuckerberg would be rolling over in his grave if he saw what happened in the following years and our current engagement/algorithmically-driven media ecosystem.
I find this book to be a bit sad. I do believe they were trying to do all of this stuff but it definitely went off the rails.